The data released by Xianyu in 2020 shows that the transaction volume of idle blind boxes in a single month exceeds 100 million yuan. In addition to second-hand trading platforms, doll friends also conduct transactions through WeChat groups and exclusive Chaowan apps. Lin Yuan told Xiaguang Club that if he bought a duplicate blind box, he would sell it on Xianyu or Qiandao App. The blind box craze has also spawned a number of derivative occupations such as "baby changers". If some doll friends don't like the dolls in the box, they will change the dolls to their favorite images through the doll changer. The cost of changing a baby ranges from 50 yuan to thousands of yuan. "It's all based on craftsmanship and experience, and the price fluctuates greatly." Liu Qi told Xiaguang Club. 3. The rising tide of play The development of blind boxes in China has cultivated young people's awareness of Chaowan, and further narrowed the distance between Chaowan and consumers.
To a certain extent, it is precisely because of the success of the blind box that the development of the domestic trendy play market has been promoted. As a sub-category of many trendy toys, blind box has its own unique advantages compared with other types of trendy toys. Its price is not high, the entry threshold is low, and the buying process is full of fun. Many young people come into contact with trendy toys, starting from the blind box. The "cute newcomers" knocked on the door of the new world of trendy games through blind boxes, and many people are also "addicted" to trendy games. Trendy play companies have also accelerated the pace of expansion. In 2021, the trendy play market will usher in a shop opening boom. Bubble Mart, 52TOYS, X11, TOPTOY, Kule Chaowan and other trendy play companies have participated in it one after another, sieging the city. According to statistics, in Beijing and Shanghai alone, more than 1,300 new Chaowan stores (including pop-up stores, terminal blind box machines, and retail collection stores) have been added in the first half of 2021. In some markets that do not seem to be popular for fashion play, such as Lanzhou, Lhasa, Yinchuan, Urumqi and other cities, there are also fashion play stores. It is worth mentioning that Bubble Mart also opened stores in Beijing Universal Studios and Shanghai Disne